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Why I Started a Lingerie Brand- by Liberté Founder, Amber Tolliver

July 20, 2019

Why I Started a Lingerie Brand- by Liberté Founder, Amber Tolliver

The seed that ultimately grew into Libertéwas planted somewhere in my transition from being a straight size to a curve model.


I had been a lingerie model for quite some time already but I never noticed the disparity between what was available for “standard sizes” and the lack of availability for anything over a D cup. All of a sudden even though my size hadn’t changed that much I was blindsided by the lack of sizes and more so the disappearance of styles that I liked and felt would compliment my personal style. 

For a while, I tried to brush it off as no big deal… It was “ok” that the only bra that came in my size was a basic t-shirt bra which came in black, white, “nude” and a fashion color if I was lucky. I was totally fine that they all looked like they should have a secret utility pocket built-in and made my boobs look like two petrified grapefruits… at least I could buy some version of that same t-shirt bra from every store under the sun.  All I had to do was walk into any boutique or department store and ask “what do you have in my size?”... At this point I had completely given up on asking does this * insert a beautiful bra on display* come in my size. The answer was almost always NO or if by some miracle they did have it, the fit was so horrible I had to wonder if the manufacture fit their samples on a real woman or just a mannequin. 

The breaking point came when I found myself on set with another model for a lingerie shoot. I walked back to the dressing room to find a rack of beautiful lingerie. I was, for the first time in a long time, excited about the lingerie I would be modeling. As I thumbed through the looks I very quickly realized that none of the pieces were in my size and they were for the other model. Still hopeful about the shoot I asked where my looks were. I was then brought back to reality and pointed to another rack filled with washed out yet oddly shiny pieces that looked like they came out of a time capsule. They were more of the same t-shirt bras and wireless full coverage bras consisting of padded foam cups held up with ultra-thick straps, all meant to contain and cover. I couldn’t help to think that,

A. I have enough, I don’t need or want padding and

B. I’m not trying to cover my clavicles -if I wanted that much coverage I could buy a turtleneck! 

My frustration grew into the desire for something better, not just for myself but for every woman who could relate and so Liberte was born.

My dream was to create beautiful everyday lingerie, that would let my customers feel amazing every day.

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