Our Founder

Meet the Founder: Amber Tolliver

Liberté Founder, Amber Tolliver


A former fashion student, lingerie model, and frustrated 32E bra shopper, Amber Tolliver is the founder of Liberté, a luxury lingerie brand made for the modern woman. With an extensive 17-year career as a standard and plus-size model, Amber has worked for numerous lingerie brands and was also the face of Aerie’s “Real” campaign in 2013.

While garnering accolades for being a relatable inspiration to young women, her work as a model ultimately fueled her desire to create a brand that meet the needs of women who were ignored by the traditional American lingerie market. Most important to Amber is shifting the perspective of what is possible in bra manufacturing by providing size-inclusive collections, in comfortable and beautiful styles women deserve.

Raised just outside of Chicago and a former student of Columbia College Chicago and FIT, Amber makes New York City her home. In addition to running Liberté, she is actively involved with Girls Inc. of New York and is a dedicated plant mom.

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