The Coveteur


7 NEW UNDERWEAR BRANDS WE LOVE
The best bras, briefs, and more to shop right now.
By: Hannah Baxter
While shopping for lingerie is typically a glam experience, everyday bras and underwear have developed a bad rap for being underwhelming. But it’s 2019, folks, and there’s no reason why your workday undergarments shouldn’t be just as stylish as their special-occasion counterparts (and more comfortable to boot). There’s no shortage of new brands popping up that embody this ethos of elevated design and functionality, and happily, the ones we love the most are also promoting messages of appreciating and celebrating the body you have (even if you want some comfortable shapewear sometimes, too). Below, our seven new favorite underwear brands for the modern woman.
If you have a larger chest, you already know the struggle of finding a supportive bra that doesn’t look like it came straight from your grandmother’s closet. Liberté offers sizing from 32C to 38H in undeniably sexy silhouettes. Think lace, plunging necklines, and scalloped edges. Buy the matching panties to feel like a grown woman who truly has her shit together.